Event designers who inspire me
Did you know there is a difference between event designers and event planners? Planning and designing are very different services. Planning focuses on the operations side of things while design is all about decor, spatial elements and visuals. Sometimes I’ll come across couples who want me to do everything – “Can you help me coordinate my day-of and also help me decorate it?” Luckily I have some experience with event design and floral (and most of these requests have been simple), however many planners will not do both roles, as it is simply too much to do in one day for one person. Also not all planners have the design experience or eye to execute it well (and vice versa).
Let’s get one thing straight, my strength is in planning and coordination. Event design is fun and I love putting together a floral arrangement, but once the scope gets too big, it can be a whole other crazy to wrap your head around. Nonetheless, I can very much appreciate the work of an event designer and would love to delve into it more one day. Here are some event designers who are hugely inspirational for me:
Photo from ColinCowie.com
Have you ever heard of Colin Cowie? The man knows how to put on a party. He is known around the world to throw the most spectacular celebrations and parties. He really understands the unique dynamics of making a fabulous event, from decor to anticipation to wow (if that makes sense). I picked up one of his books, Extraordinary Weddings, from Chapters when it went on mega sale ($7!!) and what a fabulous find! It is both an inspiration book as well as a portfolio of all of his best work. I’ve seen many weddings and events.. and some of his work still blows me away.
Photo from PrestonBailey.com
Preston Bailey is another mind-blowing event designer and savvy business person. His events embody the wow factor and often are floor to ceiling with amazing floral elements (also known for his floral sculptures). Everyone knows that flowers cost an arm and a leg. I can only imagine the kinds of budgets these brides have to hire Preston to work his magic. His decor for events are the go-big-or-go-home kind, and they are never short of big.
Photos from MichelleRagoLtd.com
On the other end of things, there is an event designer called Michelle Rago who is based in New York. Her style doesn’t seem to be as grandiose like the other two, but rather an understated fabulous. You start to see the work and energy involved when you touch and experience all the little things that pull an event together. I really appreciate her eye for details and bringing in many different elements to tie in a theme. She’s also the mastermind behind Google’s new Wedding site to aid couples in their planning.
