Oxford Properties Group manages 11 buildings in the Financial District in Toronto. As part of community engagement initiatives, they run marketing activations every month based on seasonal themes to engage their tenants and staff. We assist their team with the design and decor of these Toronto marketing activations, creating selfie moments and unique backdrops for activities. See a glimpse of some of the spring and summer marketing activations we helped design below.
Lunar New Year Marketing Activations
For Lunar New Year, we provided an understated backdrop for photos and performances at two Oxford building locations and designed red envelopes with custom made scratch cards. The scratch cards provided a fortune to the receiver.
Everyone loved the red envelope giveaway, wishing luck and prosperity for the new year.
We always love a lion dance performance. It is said that they ward off evil for the new year, so they are popular during this season.
Marketing Activation Idea: Black History Month black libraries
For Black History Month, we helped design and style “black stories libraries” across seven different locations. In some locations we used their existing bookshelves, and in others we brought in bookshelves. The bookshelves were custom wrapped in vibrant colours nodding to black history month. The bookshelves were styled with decor items and books from black authors. Guests could take the books for free to build awareness.
Caribbean Carnival entertainment
For Caribbean Carnival, we created a colourful and tropical floral wall with matching floor vinyl at two locations (one indoor and one outdoor). This served as the backdrop to energetic performances from carnival dancers and drums.
We absolutely loved how the dancers’ outfits matched the decor!
Fitwel award recognition
Oxford’s 88 Queens Quay building won the Fitwel award, an award that recognizes building health leadership. To celebrate and highlight this, we created a 3D logo of the Fitwel logo and vinyled the highlights of the award on the wall. Two pillars nearby were also wrapped in modern balloons in the Fitwel colours.
We duplicated the Fitwel logo’s colour blocks to include the elements of the recognition, to create an engaging visual.
Pride month marketing activations
Pride month is always a colourful and cheerful celebration. We designed a beautiful and oversized balloon arch, large enough for guests to walk under. We also ordered a heart decor display with matching floor vinyl. It was both memorable and instagrammable.
The large balloon arch really made for great photos. We go big or go home!
Summer Gelato Activation
During the months of July and August, we set up these fun, Italy-inspired backdrops with yellow and white floral and lemon print as part of a gelato giveaway marketing activation at all 11 buildings. It was festive and full of energy!
