A new hair care collection called Hair Food just launched, with delicious and fragrant scents like Coconut Chai. To celebrate and highlight this new hair care line, we helped design a unique and experiential influencer mailer with a mini fridge and ingredients needed to make a coconut chai breakfast smoothie bowl. Influencers got to keep the mini fridge too!
The mini fridge was vinyled with a printed logo to customize the experience for the brand.
Once the mini fridge was open, influencers saw the hair care line front and center. Hello Hair Food!
The Hair Food line included a shampoo, conditioner and hair oil, all in coconut chair flavours.
Ingredients to make your own coconut chair smooth bowl were included. A bowl and spoon made of coconut were also included as an extra touch of detail.
We designed an elegant note card sharing product details and the recipe that was included in the fridge.
Influencer mailers that stand out are ones with custom details and experiential elements. Guests loved it! Who wouldn’t be impressed with a whole mini fridge delivered to their door? The personalized details in this influencer mailer really made this one memorable.
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