We love the magic of the holiday season! This year we had the opportunity to design a beautiful Gingerbread Village marketing activation for Mapleview Centre in Burlington. We created the backdrop and photo opportunity for cookie decorating workshops that the mall offered. A pastel floor vinyl was created that matched the gingerbread houses and candy cane photo opp. The best part about this was the life-size gingerbread houses. Kids and families alike loved the cute backdrop for photos.
Photos by Indigo Events
So many malls are creating unique marketing activations and experiences to engage customers and bring them back into the shopping mall space. This gingerbread cookie decorating workshop was a great way for kids and families to enjoy a fun activity together in a fun and magical setting.
White picket fencing was used to divide the space into two, one area for the cookie workshop and one area for photos.
The Gingerbread Village was created in an empty storefront unit, so white draping and twinkle lights helped us transform the space into holiday magic.
A candy cane inspired arch with candy swirl stools was created for take photos as a family. We loved how these turned out! You could sit on them and move them around.
The candy candy stools also matched the candy on the floor vinyl.
Two large candy cane props flanked the arch as extra decoration.
The detail on the gingerbread houses was next level. You could touch them and take photos with them.
We truly loved how this brand activation turned out. Beautiful details with complimentary colours came together for a truly memorable experience for the kids who came to the workshop.
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