We had a blast designing this product launch and influencer event for Olay. The influencer event was to promote their new product line featuring Hyaluronic Acid, products that have superior hydration qualities. We included this nod to hydration in all areas of the Hammam Spa where the event was held and we loved how it all came together. Our goal was to fully customize and personalize every step of the experience to make the event extra special. Photos: Indigo Events

GOALS: Design an influencer event that highlighted Olay’s new product line and its hydrating properties

SERVICES: Design and build, full coordination, decor planning, gift bag sourcing, food and beverage

Olay Media and PR Event at Hammam Spa. Planned by Rebecca Chan Weddings & Events.

Hammam Spa was the perfect venue for our wellness and hydration-focused media and PR event.

Guests knew they were in the right place right as they got to the door.

Olay messaging greeted guests upon entry on the video screen.

Olay Media and PR Event at Hammam Spa. Planned by Rebecca Chan Weddings & Events.

As guests checked into the spa, they could sit and relax with the Olay pillows.

Olay Media and PR Event at Hammam Spa. Planned by Rebecca Chan Weddings & Events.
Olay Media and PR Event at Hammam Spa. Planned by Rebecca Chan Weddings & Events.
Ombre blue balloons in clawfoot tub. Olay Media and PR Event at Hammam Spa. Planned by Rebecca Chan Weddings & Events.

We created the ultimate hydration photo opp for guests to experience. The layers of blue represented the layers of hydration that the product penetrated.

Olay Media and PR Event at Hammam Spa. Planned by Rebecca Chan Weddings & Events.

Guests could indulge in hydrating pineapple and coconut smoothies in fruit cups upon entering.

Layered fruit smoothies were also on offer.

Olay Media and PR Event at Hammam Spa. Planned by Rebecca Chan Weddings & Events.

The name of the game was hydration, so we ensured all the food and beverage was hydration themed.

Guests enjoyed some munchies on our display cart before their spa treatments.

Sugar cookies that looked like the moisturizer were both delicious and beautiful.

And of course, we had to have fresh and hydrating fruits and vegetables to munch on.

Olay Media and PR Event at Hammam Spa. Planned by Rebecca Chan Weddings & Events.

Olay products decorated the shelves in the main foyer and in the beauty bar.

We mixed in candles, fresh flowers and frames with information about the product.

The beauty bar offered a chance for guests to try on the product first hand.

Selfie mirrors. Corporate event design. Olay Media and PR Event at Hammam Spa. Planned by Rebecca Chan Weddings & Events.

Inside the locker room and change room, it was all about personalization and customization.

Guests found their names at the lockers on decals that were hand done in calligraphy.

An Olay turkish robe and Olay slides were given to guests so they could wear them for the event and take them home.

We sourced custom Olay branded items for the swag bag, including white chocolate pearls, a velvet cosmetic bag and branded water bottle.

An Olay-branded water bottle to stay hydrated.

Olay branded slippers were given out to guests to be worned during the event. They could take them home too!

Selfie mirrors. Corporate event design. Olay Media and PR Event at Hammam Spa. Planned by Rebecca Chan Weddings & Events.
Selfie mirrors. Corporate event design. Olay Media and PR Event at Hammam Spa. Planned by Rebecca Chan Weddings & Events.

The mirror outside the sauna also featured custom selfie moments.

Before guests departed, they learned about the product’s benefits and features in a quick presentation. We continued the hydration bubbles from the tub into the tea lounge.

Hydrating fresh fruit skewers nodded at the layers of hydration and were a welcome delight after the spa treatments.

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